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HUUB is here to empower fashion brands

We want to revolutionize the backstage of the fashion industry as we know it. We want to create an optimized supply chain for all fashion brands, with a special focus on e-commerce, and give them the chance to grow globally through the best customer experience.

Using the know-how and experience we already had on the field, we now present a solid backbone for independent brands. We wanted to empower the Davids against the Goliath of fast-fashion and hit new heights through the management of their supply chain from one end to the other, supported by a data-driven approach.

And that is how Spoke was born – our integrated logistics platform that manages end-to-end interactions from suppliers to final customers (B2B or B2C) in over 120 markets.

But more than a logistics platform, our competitive advantage relies on the aggregation of several services in one place, as well as the simple pricing model under the business model of Logistics as a Service (LaaS)

HUUB truly is at the center of a dynamic ecosystem: the supply chain of all our clients and involved stakeholders. All this with the ultimate goal of allowing our clients to solely focus on what is important: designing and selling.

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Let the numbers do the talking


HUUB is born 


First customer Noe & Zoe

May 18

2,5M€ Investment from Pathena

Nov 18

Web Summit Breakout Startup 2018 – Centre Stage Speaker

Nov 18

Top 20 out of 50 most Mediatic Portuguese Startups by Cision

Feb 19

Tech 5 Hottest Scaleups by The Next Web and Adyen

Feb 19

One of 10 Portuguese Startups to look out for in 2019

Mar 19

Fashion Innovation Award Finalist

Apr 19

Top 10 Best Portuguese Scaleups by BGI and EIT 

May 19

Top 10 of 50 most Mediatic Portuguese Statups by CISION

May 19

XXI Entrepreneur Award Winners – Commerce Tech Sector by Day One Caixa Bank and BPI

May 19

1,5M€ Maersk Investment – Closing Seed Round with 4,35M€

Jun 19

The Europas Award Finalist – FashTech

Jun 19

TechCrunch – Sexiest Tech-Fashion Startups Nominee

Nov 19

Web Summit Speaker 2019 – Growth Summit Stage

Nov 19

Launch 2-years Carbon Transparency Program 

Dec 19

Highlighted as one of the Startups Transforming Supply Chain & Logistics by CB Insights

Jan 20

5th Anniversary 

Mar 20

First enterprise client

Jul 20

Top 60 of 500 companies biggest growth in the EMEA region over the last 4 years


Let the numbers do the talking

4,35 M€
Seed Round
2x the US average Seed
4x the European Seed
+ 2.2 M
of items shipped
+ 230 k
of orders fulfilled
+ 120

Join the ones who make the fashion dream possible for everyone

Discover how HUUB is shifting the industry paradigm and how you can be a part of the movement of doing what you love with a purpose. Here you start with who you are and become who you want to be.